Day 1

Beyond the Store: Winning with the Digital Customer Experience

May 17, 2021 1:00 PM

The COVID-19 pandemic greatly accelerated the pace of digital transformation. Now that the dust has settled, retailers face two challenges. On one hand, they're tasked with managing a customer experience that extends beyond their physical stores. At the same time, new competitors from outside the convenience store industry seek to reach consumers with new forms of convenience.

In this presentation, Frank Beard will review the competitive landscape and share a perspective on how retailers can win. He'll discuss local search marketing, delivery challenges, mobile app issues, and more. Beard will also provide examples of retailers who are adjusting to this paradigm and finding success.

Frank Beard

Safe Shop

Director of Special Projects, CStore Decisions

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