Welcome to Connect!

Join WFIA May 17th - 18th for two amazing days full of celebration and connection of everything that makes our industry unique!

Silent & Live Auctions

All proceeds go to support the Association and its advocacy of the independent grocery industry.

Speed Networking

Have a blast speed networking with our select group of featured vendors, and enter raffles to win prizes and merchandise!

Thank You to our Vendors, Sponsors & Donors for supporting WFIA and Our Members.

Connect: Vendor-2-Retailer is the only event of its kind for the independent grocery and convenience store industry in Washington State. After a year like no other, let's gather to learn and celebrate what makes our industry unique.

Keynote Presentation:

Kevin Coupe Presents:

What's the Future? (WTF?)

We are thrilled to welcome Kevin to Connect 2021. Kevin is known as the “Content Guy" / Prime Storyteller, MorningNewsBeat.com, Author, "Retail Rules! 52 Ways To Achieve Retail Success," & Co-Author, “The Big Picture: Essential Business Lessons From The Movies.”

The food business is changing, and it needs to continue to innovate. More than a year of pandemic living has sharply altered consumer attitudes and behaviors, and we look at technology's role going forward, using examples drawn from retail, e-commerce, marketing, entertainment, and sports.

Thank you to our 2021 Sponsors

Thank you to our 2021 Sponsors

Thank you to our 2021 Sponsors

Register Now!

Register by April 15th and save 10%!

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Speed Networking with Our Featured Vendors!

Enjoy an amazing day full of celebration and connection of everything that makes our industry unique.

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Introducing the 2021 Keynote:

Day 1: MAy 17

Frank Beard

Beyond the Store: Winning the Digital Customer Experience

The COVID-19 pandemic greatly accelerated the pace of digital transformation. Now that the dust has settled, retailers face two challenges. On one hand, they're tasked with managing a customer experience that extends beyond their physical stores. At the same time, new competitors from outside the convenience store industry seek to reach consumers with new forms of convenience.

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Day 2: MAy 18

Allison Clarke

Selling a Virtual Space

Make virtual communication more dynamic and
engaging by deliver clear, concise messages that stick with listeners. Elevate your ability to read the room and adapt and manage your mindset for greater poise in high-stakes situations. Develop greater agility: the ability to build rapport and influence with any audience.

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Introducing the 2021 Keynote:

Introducing the 2021 Keynote:

Connect Featured Sessions

Day Two: May 18th, 2021

Day two of Connect is all about us! Learn how to optimize your virtual space with Digital leader Allison Clarke, connect with vendors and recent product innovations, and join the virtual auction for our getaway packages and more.

Schedule of Events

Additional Sessions

Vendor Speed-Networking

One-on-one time with product reps to learn about the newest innovations, services, and offerings to liven up your inventory this Summer (and a fabulous raffle prize from almost every vendor).