Welcome to the 2021 WFIA Connect: Vendor-2-Retailer event!

On this page you can view the agenda and speaker information. You will be sent a calendar invitation for the event that will include a link to the Sessions page. On the Sessions page you will have access to all the zoom links needed for the event!

Day One: May 17, 2021

May 17, 2021 9:00 AM

WFIA Virtual Connect: Retailer-2-Vendor Opening

Jeff Philipps

Join WFIA and Jeff Philipps, President of Rosauers Supermarkets as we kick off this year's annual Connect event.

May 17, 2021 9:40 AM

Keynote Speaker Kevin Coupe: What's the Future (WTF)?

Kevin Coupe

Looking at how the food business is changing - and needs to continue to innovate - based on more than a year of pandemic, sharply changed consumer attitudes and behaviors, and technological advances, using examples from the worlds of retailing, e-commerce, marketing, entertainment, and sports.

May 17, 2021 10:50 AM

Speed Networking

Connect with independent grocers, convenience stores, & vendors at our annual speed networking event. Join us for our Day 2 WFIA Speed Networking session.Join us for Day 1 of our speed networking!

May 17, 2021 1:00 PM

Beyond the Store: Winning with the Digital Customer Experience

Frank Beard

The COVID-19 pandemic greatly accelerated the pace of digital transformation. Now that the dust has settled, retailers face two challenges. On one hand, they're tasked with managing a customer experience that extends beyond their physical stores.

Day Two: May 18, 2021

May 18, 2021 11:00 AM

Speed Networking

Connect with independent grocers, convenience stores, & vendors at our annual speed networking event. Join us for our Day 2 WFIA Speed Networking session.

May 18, 2021 1:00 PM

Selling in a Virtual Space with Allison Clarke - Part 1

Allison Clarke

The first of a two-part series, Allison Clarke will present on how to make your virtual communications more dynamic and engaging.

May 18, 2021 2:10 PM

WFIA Virtual Connect: Vendor-2-Retailer Happy Hour, Auction Last Call & Closing

Join WFIA as we close out this year's event with a Happy Hour by Columbus Meats as Evan Inada shows us how to create the most beautiful charcuterie board!

Additional Sessions

May 20, 2021 10:30 AM

Implicit Bias Training with Cassandra Pye

Cassandra Pye

Leading Consciously: Understanding the Science of Unconscious (Implicit)Bias

May 25, 2021 10:00 AM

Communications Tools for Grocers & Their Teams - with Jocelyn McCabe

Jocelyn McCabe

Join us as we take a deep dive into what communication tool works best for your business!

June 1, 2021 2:00 PM

Selling in a Virtual Space Part Two with Allison Clarke

Allison Clarke

The second part of a two-part series, Allison Clarke will present on how to make your virtual communications more dynamic and engaging.

June 3, 2021 2:00 PM

EV Stations with John Eichberger

John Eichberger

The pace of expected change and charging stations.

June 8, 2021 10:00 AM

Social Media 101 - With Eric Anderson & Elizabeth Weddington with AR-Marketing.com

Wendy Ladas and Eric Anderson

Ever wondered how to best utilize social media in the industry? Eric and Wendy from AR Marketing are going to give you the tools you need to get started!

June 15, 2021 2:00 PM

Hiring/Recruiting Panel with Debbie Collins (Digistream), Christine Thelen (Lane Powell), & Todd Saffell

Debbie Collins (Digistream), Christine Thelen (Lane Powell), and Todd Saffell

June 17, 2021 2:00 PM

CBD Panel

Moderated by Kevin Coupe: Brent Mann (New World CBD), Scott Riefler (Sorse Technology), and Monty Ahlemeyer

June 24, 2021 2:00 PM

Food Code Update

Mike Latham